One Word to Yes

One Word to Yes

In Robert Cialdini’s book, Influence: Science and Practice, he analyzes the psychological impact of the word “because” on listeners. In 1978, Ellen Langer, a psychologist and researcher from Harvard University, performed a simple experiment on the word “because.” The...
Networking Strategies That Bomb

Networking Strategies That Bomb

The thought of networking can strike fear in the hearts of many, including some of the best business developers. A room full of unknown faces. An evening of uncertainty. What will you say? Who will you talk to? How long do I have to stay? These are just a few of the...