by site admin | Apr 19, 2018 | AEC Marketing, CRM, Digital Marketing
All of us, individually and as firms, have words that resonate with us. We have favorite words that we believe brand us and our firms. Words can inspire. And, words can describe who we are fundamentally, professionally and emotionally. Have you ever really thought...
by site admin | Mar 13, 2018 | AEC Marketing
Congratulations, you’ve just hired a new marketing professional! Although this may be his or her first job in the A/E/C industry, here are 8 steps you can take to make your new professional’s transition from novice to proficient marketer a little easier through a...
by site admin | Feb 13, 2017 | AEC Marketing, AEC News, CRM
Technology is changing the way consumers everywhere do business. The internet makes it easier to search for companies and research them while social media is revolutionizing the way that consumers share their experiences and connect with businesses. These changes...
by site admin | Mar 16, 2016 | CRM, Email Marketing, Email Marketing Strategy
We all know the feeling—that euphoria from the liberation that comes the moment you finally hit that “unsubscribe” button after months of considering it. But, it should be noted that the fact that it took us this long to consider unsubscribing means there was always a...
by site admin | Mar 11, 2016 | CRM, Email Marketing
This month Cosential was thrilled to announce Email Marketing 2.0, our most recent push towards greater diversification of our clients’ marketing strategy. For those of you who have never used an email marketing campaign, we highly recommend getting on board. Email...
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