Have you ever really thought about what these words say about our firms, our products, and us? Have you ever thought about what words represent your co-worker, your spouse, your best friend?
Could it be possible that words that affect us also touch a chord with those in similar positions? Or those who we gravitate toward? Could we strengthen our relationships by sharing these words?
Recently, Cosential thought about their words. They chose 7 words that symbolize their brand: Love, Inspired, Easy, Cool, Powerful, Affordable, Wow. These words epitomize the emotions marketers, project managers, principals, CFOs and business developers experience with Cosential’s CRM system.
Cosential is launching a new branding campaign with these 7 words. At conferences around the country, you’ll soon see these words associated with Cosential in their displays and collateral material.
So we ask, what 7 words signify you and your personal brand?
Think about it, because soon, Cosential will ask you to engage in an A/E/C interactive experience revolving around your 7 words. Stay tuned…
If you are in need of a solution for your data, proposals, or customer relations we would love to show you our CRM. Book your demo now!
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- 5 Tools to Help AEC Firms Manage Their Social Media Presence